Marketing analysis of Excalibur, restaurant sport bar producer.

MARKET ANALYSIS Excalibur is faced with the exciting opportunity of world the first-mover in the eatery sport bar market. The consistent popularity of female achievements, combine with the growth interest in female sports, has been proven to be a winning concept in other markets and go forth pay off the same results in battle of Atlanta. Market breakdown We see Excalibur as kindly to deuce-ace major market segments. Fortunately, the long, late night hours of operation will help Excalibur tot itself to multiple segment appeal. Our market part scheme allows some(a) room for estimates and nonspecific definitions. 1.College Students--By creating an environment that is appealing to college disciples, we secure a natural progression between the student and the young professional. done word of m extincth, Excalibur expects an increase of five pct yearlyly from this segment. 2.Tourists and stemma Travelers--More and more business and travelers and tourists are conclusion them selves in Atlanta every year as is make evident by the increased demand and subsequent working step forward of the topical anesthetic airport. We plan to reach these people through target marketing to local anesthetic hotel patrons. We anticipate a 20% one-year growth rate in this segment.

As our relationships grow with the local hotels, so too will the word of mouth recommendations from the hotel propose as well as the patronizing of our sports bar by their families and friends. Our future plan is to publish a simple website in order to create awareness to any traveler who wants to fight down an advanced l ook at the club before their visit. 3.Young ! Professionals--Due to our contiguity to the downtown and midtown area, we must appeal to female adults. Whether it is a home of friends out to see a movie together or a woman who want to just go out and relax, these people need a place to eat/ stick either... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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