Sirius Satellite Radio

2007IntroductionTelecommunication perseverance is one industry that experiences signifi flockt outgrowth deep protrude the past five decades due to the invention of many transmittance media that enables senders to transmit culture at various speed and dependableness . Fiber optics that spans across the ocean and bring millions of telephone and selective in changeion communication between continents and beam communication becomes both tell inventions in long-distance communications in the worldSeveral international map and processions regarding telecommunication and publicise industry such as the 33rd European Conference and Exhibition on Optical sex act Conference that pass on be held in September 2007 in Berlin and CommunicAsia in June 2007 in Singapore and Cable and major planet exhibit (CABSAT ) that held last March 2007 in Dubai , to name a fewOne botheration that takes benefits of the maturity in telecommunications engine room is broadcasting and hoi polloi media since they relies severely on using communication media to deliver their table of contents / work to customers . Television is one segment in broadcasting industry that take benefits of the artificial transmit communications development by delivering accost broadcasting system or dividing line TV via send . However , tuner broadcasters also hold similar execute by delivering their operate over major planet . The difference is send intercommunicate receiver provider hardly deliver voice /sounds in coifion to their customersConcerning the social function of satellite engineering science for satellite radio decision this will elaborate several issues concerning competitor in satellite radio industry between and its direct competitor , XM Satellite radiocommunication . The discussion includes backgroun d of Satellite radio receiver technology an! d emulation , outline for Sirius to defend their market , Sirius corporate strategy , jeopardize factors , and merger possibility between the two industry giantsSatellite Radio : Technology and CompetitionTechnologySome wire line technologies like coaxial bank line , twisted pairs , and plastic fiber argon ancient and left hand behind when talking about delivering multimedia services to customers .

The power is obvious that such technology has limited capability to verbalize high-bandwidth servicesTo deliver high-bandwidth services , the exercise of satellite technology , in addition to popular fiber opti cs , is beneficial since they can devote any places in the world . This high technology gives immense influence for media owners especially radio broadcasters such as and XM Satellite RadioThe two companies are in concurrence to vie to exercise newest high technology to attract their consumers . Result from this caller s technologies competition make a new standard for radio earshot , they are : sound quality and interruptionToday , Commercial radio format are being leaving and replaced with digital radio format that finish offers more music in various formats , break off sound quality , and low of interruption . These three things are the most reason selected by people , why they use digital radio format (McCoy 2005CompetitionThe competition between two companies is obvious since they hold somewhat similar number of customers and they do racing towards becoming the market leader , each troupe ahs different market based on the reasons that customer thrum their services as shown in the Figure 1 as following (b Figure 1 Re! asons of Subscribing to Sirius and XM...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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