Business Strategy Evaluation and Proposal Essay

Business Strategy military rank and Proposal - Essay Example(Thomson Financial Worldwide 15) Currently the company has weathered the past eld of financial instability in the markets and now needs a aggressively market itself with new edit outs and outcomes of this market. The sustainability trend is now a permanent component of any corporation and the NASDAQ-OMX Group now needs to reorient itself with that element.The NASDAQ-OMX Group had bleed a series of soft-sell ads that helped it enter into an environmentally friendly stance as healthy as associate it with the companies that have a gullible intitiatve and are also members of their exchange. The ad campaign was run in 2008 and consisted of several 15-second TV spots that aired on broadcast and Cable channels. While having the meet benefit of supporting the companies it does business with, the actual impact of the ads for either partner was minimal. The ads themselves were both short and middling esoteric so that the view er may not only have missed the companies associated with it but entirely misunderstood the message intended. They have also marketed the NASDAQ OMX CRD Global Sustainability 50 Index which is one of the more green initiatives in the stock markets at the moment. The campaign would have worked better with more direct association.During the past two years the economic crisis has been felt by all sectors, but especially in the financial describe and indices markets. However, while 2008 was a critical year your company certainly held its own and showed less of a part downturn than most other reporting indices. The following graph illustrates a stable stock cost from October 2008 to January 2010.This is the indication of an extremely stable company that had pulled in the reigns and was able to get through the storm. However, as you butt see by the following chart showing net profit for the past four years, the spread out in 2007 has tapered off to a holding pattern in 2008 and 200 9.Samples of the